My 2025 Nordstrom Anniversary Sale Picks
What’s Actually Worth It
(From Someone Who’s Shopped It for Years)
At Nordstrom
The Nordstrom Anniversary Sale is officially here, and it’s one of the few sales I truly look forward to every year. It’s a rare chance to grab brand-new arrivals on sale before the season even starts, so I’ve rounded up my top picks, personal favorites, and a few things I’m eyeing this year.
My go-to categories? Undergarments (of course), beauty bundles, and practical staples that rarely go on sale. Whether you’re finally replacing that old bra, stocking up on skincare, or getting a head start on gift shopping, this is the time to do it.
Public Access opens July 12, so if you’re not a cardmember, set your alarms, things do sell out!
Nordstrom Anniversary Sale
Undergarments
Treat yourself to that new bra you’ve been putting off, this is truly the best time of year to do it. The Anniversary Sale always includes incredible markdowns on fit-focused brands I love and trust, like Elomi, Wacoal, Natori, Chantelle, and Spanx. Whether you’re shopping for everyday staples, smoothing shapewear, or something wire-free and comfy, I’ve got you covered with picks that prioritize support and comfort. As someone who has spent years in the fit world (literally on the fitting room floor and as a professional bra fit model!), I only recommend what actually works.
Nordstrom Anniversary Sale
Pajamas & Loungewear
There’s nothing better than slipping into soft, cozy pajamas, and the Moonlight pajamas are truly some of the best. I bought my first pair years ago and they’ve held up beautifully through countless washes. This sale is the perfect time to grab a backup set (or two) or even stock up for gifting.
What I love most? These come in inclusive sizing (on separate product links just FYI), including plus, so everyone can experience that comfy-luxe feel. Nordstrom’s in-house loungewear brands really shine during this sale, great quality, timeless styles, and pieces you’ll live in.
Nordstrom Anniversary Sale
Makeup
The beauty deals in the Anniversary Sale are always exceptional, making it a smart time to stock up on high-quality makeup at a discount. A few of my personal favorites are included this year:
The Trish McEvoy Eye Base, my go-to for crease-free shadow that actually lasts all day.
Benefit Brow Gel, a quick swipe keeps brows in place without feeling crunchy.
Hourglass Brush Set, luxe, high-performance brushes that are totally worth the splurge (especially when on sale).
ILIA Makeup Set, clean beauty lovers, this one’s for you—a great way to try or restock some of their bestsellers.
These are great for restocks or gift sets, and the limited-edition bundles sell out quickly! These beauty finds are unbeatable.
NordStrom Anniversary Sale
Beauty, Hair & Skin
Now’s the time to restock your beauty cabinet with some of the best deals of the year. These Anniversary Sale bundles and jumbo sizes are worth grabbing, especially since many of them only go on sale once a year.
A few standouts from my cart (and bathroom shelf):
Elemis Jumbo Cleansing Balm, mine just ran out from last year’s sale, and I’ve been counting down the days to restock.
Donna Karan Cashmere Mist Deodorant is a cult-favorite for a reason.
Supergoop! Sunscreen, always a summer staple.
Kiehl’s Body Cream, rich, hydrating, and one I’ve repurchased many times.
Moroccanoil products, great for smoothing, nourishing, and adding shine.
Living Proof Dry Shampoo, the only one I trust on days I skip a wash day.
T3 Styling Tools, high-end tools I use that rarely go on sale.
Whether you’re treating yourself or prepping for gifting season, this is the time to grab full sizes for less.
Nordstrom Anniversary Sale
Baby Finds
We own (and love) several of the baby items included in this year’s Anniversary Sale, so I can confidently say these are worth it.
BabyBjörn Bouncer, we loved it so much, we bought two. It’s lightweight, easy to move around the house, and a total lifesaver for independent play.
BabyBjörn Carrier, we used this nonstop in the early days. Comfortable, ergonomic, and easy to put on solo.
Nanit Camera, we swear by this monitor. The app, the sleep tracking, the peace of mind… priceless.
UPPAbaby Vista V2, our main stroller and worth every penny.
Doona Infant Car Seat & Stroller, an absolute game changer for travel and quick errands. I think I shed a tear when my son grew out of it (around 15 months).
Doona Liki Trike, the best transitional stroller/tricycle. We love using this around the neighborhood!
SlumberPod, we never travel without it. It’s the secret to good sleep in a new place, and especially sharing a room.
If you’re a parent, parent-to-be, or shopping for someone who is, these deals are not to be missed.
THANKS FOR READING!
Whether you’re shopping for yourself, your family, or getting ahead on holiday gifts, the Nordstrom Anniversary Sale is one of the best opportunities to score quality items at a discount. These are pieces I genuinely use and love, many of which I repurchase year after year.
I’ll continue to update this post as I discover new favorites and restocks, so be sure to check back in or look at my Nordstrom collection LTK! And if you have questions about sizing, fit, or what’s really worth it, feel free to reach out. I’m always happy to help.
xx CMK